Company Analysis Harley-Davidson - 1002 Words

Introduction Regardless of their emergence in the market in the year, in 1903, Harley-Davidson together with the motorcycle industry did not have an easy start until the end of the Second World War. Many people used motorcycles during the period the war took place. Harley-Davidson was instrumental in supplying around 90,000 motorcycles to the American military during this period. Many veterans opted to buy motorcycles after returning home. This is because they enjoyed riding the motorcycles during the war and desired to continue riding them after the end of the war. This generation was called the baby boomers and became the primary target for Harley-Davidson to market their products. Analysis of Harley-Davidson Company Increase of sales and the growth in the industry resulted to creation to motorcycle clubs as well as rallies were established. Unfortunately, lewd behavior exhibited by many people linked to the motorcycle clubs and rallies, had an image of being messy and raucous. Thi s gave the bikers a terrible reputation. The image of Harley-Davidson was negatively affected because of the Hells Angels. All of these factors combined resulted to a sharp decline lead in demand and purchase of the motorcycles throughout the whole industry in the 1970s.The motorcycle industry provides products, which are often viewed as luxuries or desires rather than necessities. In regard to Harley-Davidson many motorcycle owners bought their bikes as a second vehicle, to use oftenShow MoreRelatedHarley Davidson Financial and Strategic Analysis Review989 Words   |  4 Pagesï » ¿ Harley-Davidson, Inc. - Financial and Strategic Analysis Review Publication Date: 03-Aug-2012 Reference Code: GDAUT29887FSA Company Snapshot Key Information Harley-Davidson, Inc., Key Information Web Address www.harley-davidson.com Financial year-end December Number of Employees 6,000 NYSE HOG Source : GlobalData Key Ratios Harley-Davidson, Inc., Key Ratios P/E 20.87 EV/EBITDA 19.64 Return on Equity (%) 24.75 Debt/Equity 236.45 Operating profit margin (%)Read MoreHarley Davidson And The Motorcycle Industry1358 Words   |  6 Pages History: Foundation: It all started in Milwaukee, Winsconsin in 1903 when William Harley, Walter and Arthur Davidson created their first Harley- Davidson in their family building. Harley-Davidson and the motorcycle industry wasn’t a big company until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves becoming the major supplier not only for the U.S. military but other allied forces as well during this time. Many veterans chose to purchase motorcyclesRead MoreHarley Swot Analysis1184 Words   |  5 PagesHarley-Davidson has become a household name in the United States and is a brand that has acquired an almost mystical power (Austin, Sole, Cotteleer, 2). The Harley-Davidson motorcycle business has been around for 95 years and to this day, people will still wait up to two years for their turn at receiving their own Harley. The demographic of Harley-Davidson customers ranges from â€Å"riders in their forties with grown child no longer at home to young, reckless and ‘born to be wild’ (Austin, Sole, CotteleerRead MoreHarley Davidson Analysis1368 Words   |  6 Pagesree Harley Davidson Analysis Essay Below is a free essay on Harley Davidson Analysis from Anti Essays, your source for online free essays, free research papers, and free term papers. Anti Essays also has a database of thousands of other free essays, free research papers, and free college essays. You can search for more free essays from Anti Essays using the search box above. Harley Davidson Analysis We think it would be interesting to quote first Harley-Davidson s mission, in orderRead MoreMGT499-Module 5 Case1720 Words   |  7 PagesSTRATEGIC CHOICES AT HARLEY-DAVIDSON MOTOR COMPANY To complete Module 5 Case Assignment, read the information in the background material, look for more information and review some of your previous readings for this class, and then write a 4- to 5-page report for your professor and the executives of H-D Corporation by answering the following questions: What strategy (or combination of strategies) did Harley-Davidson use to become such a successful organization? To what extent has Harley-Davidsons strategyRead MoreHarley Davidson Case Analysis : Davidson1196 Words   |  5 Pages Harley Davidson Case Analysis I. SITUATION ANALYSIS: Harley Davidson had its centennial celebration of their motorcycle production industry in 2003, meaning it had its start in 1903. Up until the later 1990s, the company primarily focused on producing the heavyweight motorcycles that the majority of aging male baby boomers desired. The company had no issues trying to differentiate their product at the time as no other competitors for this fun kind of transportation existed other automobiles andRead MoreHarley Davidson Executive Summary Essay examples797 Words   |  4 PagesCase Analysis of Harley-Davidson, Inc. Executive Summary Harley-Davidson, Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I, when the U.S. infantry used 20,000 of the company’s motorcycles in its war effort (Taylor, 2010). Best recognized for its manufacturing of heavyweight motorcycles, Harley-Davidson has captured half the U.S. market and a third ofRead MoreHarley Davidson Case Study1607 Words   |  7 Pages Harley Davidson Case Study MBA Program In Partial Fulfillment of the Course Requirements for MBA 5302 Submitted by July 24, 2013 Introduction Harley Davidson, established in 1903, is the largest manufacturer of motorcycles in the United States. While Harley Davidson dominates the moto market in the United States, it is very small compared to the international market which is infiltrated with large Japanese firms such as Kawasaki, Honda and Yamaha who produce various categoriesRead MoreMGT499-Module 4 Case- Harley-Davidson-Strength Weaknesses1395 Words   |  6 PagesSTRATEGIC MANAGEMENT: INTERNAL ANALYSIS AND SWOT CASE ASSIGNMENT To complete Module 3 Case Assignment, please read the information in the background material, look for more information (from previous modules and library resources), and then write a 4- to 5-page report answering the following questions: What are H-Ds top two or three strengths for moving forward in the competitive motorcycle manufacturing and sales environment? Describe what you consider to be two or three of the weaknessesRead MoreHarley Davidson: SWOT Analysis and Recommendations684 Words   |  3 PagesHarley Davidson Introduction Harley Davidson Company has a long history of building motorcycles that have worked to actually shape a part of the American culture. Its product positioning and marketing strategies have served as a prime example for any company to imitate. Harley Davidson has developed immense levels of brand loyalty over the years. However, the company has also been burdened by the recent economic downturn and now is going through something of a rebuilding phase as it tries to determine